MLM-Help on E-Mail Campaigns

Start with Your Email Address

Get a professional-looking e-mail address, not an offensive or even cute one. Consider carefully whether you want your e-mail address to say exactly what you do, such as health4u@xmail.com, or allow for curiosity, such as myname@xmail.com.

You can get free e-mail addresses accessible from any computer, including public computers at libraries, office support companies such as Kinko's, and some book stores and coffee shops. Some popular free e-mail account providers are hotmail.com, email.com, skybiz.com and iname.com.

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Decide on an Opt-In or Opt-Out Campaign

Opt-In—You send your prospect a teaser email, an ad, a story—something that piques (not peaks!) their interest—and offer them the option of jumping in to get more information. The additional information is usually delivered automatically by an autoresponder. Your teaser’s call to action might look something like this : If you want to know more about this, send an email to moreaboutthis@aweber.com. You then telephone everyone who responds.

Opt-Out—You send your prospects a bunch of email, maybe every other day or once a week, telling about your business opportunity whether they want to read about it or not. Of course, we hope you have the good sense to send to people you know personally, or people who have responded to general ads asking for more information about home businesses, such a leads. This is also called a trickle campaign. The only way people can quit getting your email is to exercise their option to get out of your campaign, usually by clicking a remove link or emailing you a polite removal request. Since you don’t know who’s interested, you should telephone everyone, your whole list.

Broadcasters

Decide how you’re going to get your message out. Does your company or professional organization have a service that will send out emails for you? Do you need to use your own email program or database? Or do you want a “fast-blaster” you control yourself, such as ?

The advantage of owning your own broadcast software is that you can send as many or as few messages as you want at any time. To people who have specifically asked you for your information (prospects) or to people who have expressed a general interest to someone somewhere (leads). Great for downline communication as well; though, an autoresponder could work for that if it has a “send to entire list” function and each of your downline has opted into the autoresponder (easier said than done).

Autoresponders

Technically, an autoresponder is software that “responds automatically” with your preformatted e-mail message as soon as someone hits a link requesting more information, hence the term “opt in.” The autoresponder can send only one message, acknowledging receipt of the request, or a series of messages teasing prospects deeper into your information over a period of days. Prospects can cancel the information flow at any time by clicking an automatically-inserted stop link.

Much more about autoresponders.

Campaign Theme

Pick a theme or marketing angle. What are you most excited about? What is your story (stories are great!)? What is your number-one selling product? Why do people join your business (hint : the answer is not money; if you know for a fact it really is, consider picking a different business unless you’re a shallow sleaze bag)? Make a list of possible themes.

Think of your Unique Selling Position (USP). What do you have to offer that sets you apart from the crow?. Write down 10 things. If you can’t think of 10, write down five. If you can’t think of five, the one you have better be really, really good! (If you can’t think of one, you are not ready for network marketing and will not succeed at it except by the grace of God [beginner’s luck]. So get busy on self-development, become someone people would want to do business with, then make your list of why they would want to do business with you!)

Offer

Do you have an “offer”? Do you have a premium you can give away, a tape, a book, a report, a marketing or software utility? It would be nice if it were related to your product or company, but then giving away umbrellas works for department store credit card signups, and TVs work for time share visitors. My point is, any freebie or legitimate bribe you can think of could help. Tie it in to getting some sort of response form your prospects, such as a call to your tollfree number or filling out a response form on your website.

Offers come in many shapes and sizes. Don’t spend money you don’t have or can’t afford to spend, especially if your campaign bombs, but let your imagination lead you. The more creative your campaign is, the better it may work!

Start Writing

Start by writing your e-mail campaign in a word processor. Your first letter should be short and enticing. Length is not necessarily an issue, but boredom is. Stop writing before your prospect stops reading! (But we’ve probably all bought things without reading the fine print, haven’t we? So make sure at least part of your marketing copy is interesting!)

The subject line is the most important because it gets your e-mail opened. You might put your prospect’s name in the subject line if the software you’re using will accommodate that, such as, “Bill, your free tools…” Then, focus on your first sentence. The job of the subject is to get the reader to the first sentence. The job of the first sentence is to get the reader to the second sentence. (See how easy this is?)

Only a few sentences are necessary. Provide a simple instruction, such as, “If you want more info, click here or email me at please-send-info@infogeneratorpro.com.” Personalize the body of the letter with the prospect’s name, of course.

Each successive letter should tell a little more of your story, highlighting benefits credibly (truth, not hype), and suggest a progressively more challenging way of getting info. Your first letter said “click here or hit Reply.” The second one might say “call tollfree.” The third might say, “look at these guys’ story on my website.” Lead people, step-by-step. Do not try to hit a homer on your first up-at-bat. This more like dating than like baseball. Home plate is a lot further away in dating than it is at Wrigley Field.

Recap information-gathering options. Use your signature file effectively.

PS: Be aware of, and use, the power of the postscript.

Proofread and Review

Let your writing cool off for a few hours or a day or two after you’ve taken it as far as you can take it. Then reread it. Tweak it. Make it the best you can make it. Correct the spelling. Take the time to look up words you aren’t sure how to spell or use properly in a sentence. No one wants to get in business with an idiot, so be very careful not to look like one. (There’s no excuse for not using a spelling checker, and the reading careful to make sure you don’t have a correctly spelled incorrect word.) Here’s a paragraph from an email I received a few days ago. Perhaps you received one or two copies of the same promotion...

Highlighting supplied. Link missing! Yes, I’ve made horrendous goofs, too, and wished I could recall a campaign. Like traffic accidents, email accidents are usually caused by excess speed. Weigh whether it’s worse to send out a promotion without putting in a correct web link, or to delay it another day and proof it carefully.

Enlist support. Get your significant other or children or coworkers or friends to read your campaign. If you see them drifting off to sleep, or rolling their eyes when you hand it to them, you know already it’s too long! If they “don’t get it,” can’t repeat back to you what you’re talking about and what they should do next, don’t stand there and explain it to them! You’ll ruin your “test market.” If your 10-year-old doesn’t get it, go rewrite it, more simply, and run it by them again. Make sense? (Hint : Don’t be bugging your upline to review your campaign before you’ve had someone not in your business review it for whether it makes sense and is spelled correctly!)

Paste. Copy and paste your letters from your word proccessor into your email broadcast service or software. If you make last minute edits there,e you may want to copy them back to the draft you’re saving on your computer.

Format. Know what formatting your email broadcaster can take. Do you need to manually break the lines to 62 characters or will your program word-wrap every line automatically? (Many won’t, even though they may look like they’re word wrapping.) Find out.

Double space between paragraphs. Weigh using color, graphics or any fancy programming(HTML) in your letter because not all e-mail programs can read those. AOL can’t, as of this writing. You must reach the widest-possible audience.

Send a test to yourself and to a couple people who use a different ISP. Make sure you include at least one aol account and one non-aol account in your test.