Autoresponders

Autoresponders are services that send out email automatically when triggered by an email from outside. Here are some examples.

Joe sells software for a large corporation. When he goes on vacation, he turns on his company-owned autoresponder. Anyone who writes to Joe while he is away, no matter what they say, automatically gets a return email, instantly, that says, “Thanks for contacting me. I’m out of the office for a few days. If you need help immediately, call my secretary at 301 555-8481. Or get back to me after the 26th.”

Miriam is a network marketer working from home. She subscribes to a monthly leads service so she’s contacting only people looking for network marketing information, but she needs to quickly sift through hundreds of people to find the ones who might be interested in her company. She emails everyone a short teaser saying she is looking for people who want to get paid for staying fit a looking great. The address she gives for people to reply to is her autoresponder. Everyone who replies, regardless of what they say, gets this response immediately and automatically, “Hi. Thanks for responding so quickly to my ad for people who want to get paid for looking and feeling great. I’ve never been so fit in my life, and getting asked every day how I do it, is not only fun, it’s profitable! Over the next several days, I’ll tell you my story, and maybe you can do this, too. Here’s the first installment right now.” All of the follow-up letters go out automatically. And the best part about it is Miriam is notified every time someone opts in to her autoresponder, so she knows immediately whom to follow up on with a quick phone call!

Autoresponders are key to running “opt-in” campaigns, and that is the only kind we recommend. Because you will always get your best results sharing information with the people who ask for it!

This is the only autoresponder we currently recommend. It is reliable and delivers your email on time and instantly (unlike some free programs). It carries no advertising except what you indicate you want (unlike free programs). It is an affiliate programs, so you will receive referral fees a couple of levels down—allowing everyone in your organization the opportunity to offset their office expenses by referring the same program to their downline.

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Updated August 17, 2005

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